Remediation

Definition: In the conversation of the public screen, "the representation of one medium in another" is remediation (Bolter and Grusin). The "refashioning" of one primal scene as a form of communication. Think about it: re-media-tion. In protest, this manipulates the view seen from the public screen.

Example: Instagram. The initial role of Instagram was to "instantly" put photos (often filters being applied to make them more archaic/polaroid) on the web. Showing how old physical photo styles could be replicated on the world wide webs.

Instagram logos reflecting the change of style/ old polaroid style

Image Credit: Instagram logos - public on website. Instagram.com

From the text: Deluca and Peeples broadens the conversation of the public sphere to include the purpose of changing media formats to best represent the public goals. "Blter and Grusin argue that remediation is not a linear process and that 'older media can also remediate newer ones'" (188). D&P mostly references the B&G to grasp the concept of remediation and also try to blend remediation with "hypermediacy." "The logic of hypermediacy multiplies the signs of mediaiton" (188). D&P comment on how the accumulation of media posts trying to smother the public screen to make the point they're attempting to convey. A person becomes desensitized when viewing the same medium of information that the slightest change of format/medium could have the information be seen differently by the public. "Remediation provides a frame for conceptualizing the relation between the public sphere and the public screen" (188).

Works Cited:
Bolter, J & Grusin, R. (1999). Remediation. Cambridge: MIT. 
DeLuca, M., & Peeples, J. (2002). From public sphere to public screen: Democracy, activism, and the "violence" of Seattle. Critical Studies in Media Communication, 19(2), 125-151.