This group originated in Israel and protests the treatment of animals in slaughter houses. This group asserts that animal consumption for the sake of pleasure is immoral, but their gruesome displays of public branding (in which members willfully brand the number '269' on themselves to imitate the process given to animals) and use of fake blood and prosthetic limbs focuses more on the absurd scale of these operations and the shortcuts taken in humane treatment to make this industry possible. It's not uncommon to hear the term "meat is murder" on this subject. From what I have read that doesn't seem to be their central logos, entirely. The cruelty in the industry is the foremest subject of criticism.
http://www.269life.com/#&panel1-2
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