The protests I'm focusing on originated in Israel and symbolize consolidation with the animal victims of the meat industry. "269" refers to a number giving to a young calf that was taken out of a slaughterhouse before its time came, and to show solidarity with the creature these protesters brand that number on themselves during other semi-graphic displays of animal abuse and mistreatment in the industry.
I'm going to try and tie in a general history of animal-rights activist movements prior to this group's inception and then see how this group may have taken from any of them. 269 definitely seems like a more extreme form of protest with the use of bodily harm and fake blood in their demonstrations, so perhaps they just decided that upping the provocativeness of the protests was a better way to get attention than the more docile picketing many are accustomed to.
The first protest that I could find reference of occurred in 2012, but the group is still in existence. I'm primarily worried about finding decent, varied sources that are reliable and that fully explicate the group's motives beyond that of the obvious logos of why animal cruelty is bad, and their pathos of exemplifying the graphic nature of it. The group is relatively obscure.
I'm also not sure how broadly I should survey animal-rights activity in general when laying the context down for this movement. 269 isn't the only group with a 'meat is murder' vibe, and critics of the meat industry in general (not necessarily vegetarians, merely critics of the processes used) are numerous and varied and also relevant to the subject.
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