Vietnam Anti-war protests (Poster)

Who/What: The poster shown above with the slogan "Leave the fear of red to horned beasts" is an anti-war slogan used in the 1960's and acted in protest of the Vietnam war. This was an on-going, nationwide protest that was wholly against US involvement in the war on communism in southeast Asia.

When: The Vietnam anti-war protests began with a few "Tree huggers" and leftist activists in the early 1960's but gained national attention after a steady bombing of north Vietnam by the US in 1965, then growing into a national phenomenon when US troops were sent over to fight in combat. 

Where: The anti-war protests primarily took place in the US, involving those concerned with the welfare of US troops, but the war in Vietnam was disagreed with by other countries on a near global level. 

Why is it interesting/relevant: The slogan "Leave the fear of red to the horned beasts" refers to a national US fear of communism and communist countries that led to the war in Vietnam. The poster is both clever and powerful in relating the American people to bulls who are known to attack the color red. Referring to americans as beasts allows them to see their lack of reasoning and logic in support for the Vietnam war.

Identities articulated: The target audience for the poster is all americans, but the American people with a particular opposition to the Vietnam war. These people formed a national identity of "Hippies" and "Tree huggers" after the war in the 1970's.